Brand Registration or Trademark Registration under the UAE law protects the Intellectual Property rights inherent in your product/ services. The brand value is intangible and yet, it is the engine that brings you profits.
Robust protection of your brands/ trademarks in the UAE has several advantages.
- You alone will be entitled to full and free right to use the brand/ trademark and enjoy the commercial benefits.
- Only you can manufacture, import or sell the products/ services carrying the registered brand in the UAE.
- Just like a property, you can sell, transfer the ownership, mortgage or license others to use the “brand,”
- Other persons cannot copy or exploit the commercial benefits of the brand,
- You can take legal action against unauthorised use of the trademark.